L O A D I N G
HI
I am Adam

Product Design Leader

Designing impactful, scalable, and user-centered digital experiences

My Experience

2022 - Present

Entain - Product Design Manager

As a Product Design Manager, I lead and grow high-performing design teams focused on delivering user-centered, high-impact experiences. I’m responsible for building team structure, hiring and onboarding, and evolving design processes across multiple product pillars. I collaborate closely with product, engineering, content, and research teams to ensure consistent, scalable design solutions. I partner with senior stakeholders to shape product direction, drive innovation, and bring design into early strategic thinking. Alongside our data and insights teams, I help identify and solve customer pain points, continuously improving the user experience. I’m also passionate about mentoring designers and fostering a strong, collaborative design culture.
2019 - 2022

Entain - Senior Product Designer

In my role as a Senior Product Designer, I consistently delivered projects to a high and unwavering standard, ensuring a seamless and impactful user experience. Beyond design excellence, I played a crucial role in mentoring junior team members, providing guidance and fostering their growth. Actively sharing my industry knowledge, I contributed to a collaborative learning environment. Additionally, I collaborated with management to implement effective processes that streamlined workflows, ultimately benefiting both the team and the overall success of the business.
2017 - 2019

Sony PlayStation - UX/UI Designer

As a UX/UI designer at PlayStation, I was working alongside a small team in control of PlayStation.com as well as various other platforms. My main duty in this role was to offer solutions to products across the business. One prime example of this was following the User Centered Design process. This included journey maps, user requirements, wireframes, high-fidelity prototypes, and UX specifications for development — ensuring products were intuitive and worked as intended.
2015 - 2017

Ahux Digital - Freelance Digital Designer

Worked with a range of high-profile clients to design and deliver high-end digital experiences across web and mobile. Collaborated closely with product teams and developers to create user-centered solutions that aligned with brand goals, enhanced usability, and drove engagement.
2013 - 2015

Dods - UX/UI Designer/Developer

At Dods I was part of a small design team where my work was split between design and development. On the larger projects I worked on I contributed by wire framing, creating drafts and finally designing full mockups. My responsibilities also included creating icons for web applications, producing animated web banners, designing & coding HTML emails then making sure they are browser and client compatible.
2011 - 2013

Splash Worldwide - Front-End Developer

Whilst working as part of a small digital team, I would ensure websites for larger projects were built on a CMS (WordPress or Drupal) to allow the client to keep their site up-to date with ease. As well as this I had a variety of responsibilities including; building micro sites, landing pages and ensuring both were fully browser compatible. I also worked on Facebook pages which included using the Facebook api.

Product Thinking and Strategy

User-centered Design Execution

Leadership and Team Development

Cross-Functional Collaboration

Measurable Outcomes

Let’s work together!

I’m passionate about creating digital experiences that put customers first. With strong communication skills, I deliver projects end to end, ensuring the final product is high quality and impactful.

 

I thrive in collaboration, running workshops to support teams and solve problems effectively. My ability to empathise with users helps me design solutions that consistently meet real customer needs.